Banijay Brands confirms UK version of Big Brother: The Game

Banijay Brands – the commercial arm of media and entertainment company, Banijay – has revealed the popular mobile reality title, Big Brother: The Game, has been released as a localised version in the UK.

Big Brother returned to UK screens, Sunday 8 October, launching across ITV1, STV, ITV2 and ITVX.

Developed by 9th Impact, the game – which is also in its third instalment – has captivated over half a million players, offering the opportunity to experience the thrill of living in iconic Big Brother houses – auditioning, competing in challenges and forming virtual alliances to navigate the pitfalls of housemate nominations and evictions.

The UK game, supported by ITV, will run until 30 June 2024. The skill of the game is social, psychological and interpersonal, and there is a real-life prize fund up for grabs, with the ultimate winner scooping £20,000.

“We have seen a growing community of fans of this ground-breaking game, since the first launch in 2020,” commented Lex Scott, commercial director, gaming and gambling at Banijay Brands. “To now launch a UK specific version, alongside its eagerly awaited return to screens, supported by ITV, is testament to the strength of the game and the power of the Big Brother brand.”

Mark Quick, director at 9th Impact, added: “Big Brother is iconic, and it’s a delight to be able to bring this title to more fans around the world. We’re extremely passionate about delivering a game experience that reflects what the fans love so much about the show.”

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