Banijay Brands deploys SAS Rogue Heroes

Banijay Brands is to develop an international licensing programme for hit drama series, SAS Rogue Heroes.

Produced by Kudos for the BBC with MGM+, SAS Rogue Heroes is based on the bestselling book from Ben Macintyre and centres on David Stirling, an eccentric young officer, who is hospitalised after a training exercise gone wrong.

The first series became a huge hit with viewers and critics alike, attracting an audience of 9.4 million viewers on BBC One and iPlayer in the UK. Season two, which again will be a dramatised account of the origins of the SAS, has begun filming.

“With breath-taking cinematography and beautifully crafted characters, SAS Rogue Heroes is a visually powerful show that lends itself perfectly to a broad range of products and activations,” commented Owain Walbyoff, chief commercial officer at Banijay. “Banijay Brands has extensive expertise in driving the commercial performance of our shows and we are delighted to add Steven and Kudos’ brilliant creation to our portfolio.”

Martin Haines, joint md at Kudos, added: “Viewers worldwide have connected deeply with Steven’s storytelling and this has opened the door for the exploration of products and experiences for audiences to enjoy beyond the screen. With our second series on the horizon there is so much more to come for SAS Rogue Heroes fans and I look forward to seeing how the brand evolves further in this way.”

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