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Banijay Kids & Family adds licensing agents and plush deal for Mr Bean

Banijay Kids & Family has secured the worldwide licensing and merchandising rights for the Mr Bean brand.

It has secured three agents internationally, as well as confirming a deal for a plush collectable with consumer products marketing company, Danbury Mint.

Representing the brand will be Bulldog Licensing in the UK, WP Brands in Australia and New Zealand, and Black White Orange in the Indian sub-continent.

Additionally, Banijay Kids & Family has signed a deal for a Steiff collectable Mr Bean Bear with Danbury Mint for the US, Germany and the UK.

At the beginning of the year, it was confirmed Mr Bean: The Animated Series had been commissioned for a fourth run, produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights.

Executive produced and voiced by Rowan Atkinson, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire from 2025.

“Mr Bean is a globally loved icon that has maintained unrivalled worldwide appeal for 30+ years,” commented Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “We are proud to be representing the brand, and with Bulldog, WP Brands and Black White Orange in place, we have the perfect partners to trigger an ambitious and extensive licensing programme, which meets the huge appetite from fans across the world.”

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