Banijay Kids & Family has expanded its commercial division, welcoming Roubina Tchoboian as its new head of global licensing.
Reporting into Banijay Kids & Family’s chief commercial officer, Delphine Dumont, Roubina will be responsible for growing the international licensing portfolio for the division’s brands, which includes animated spy-fi franchise Totally Spies!, upcoming CGI series Shasha & Milo, and preschool brand Topo Gigio.
Roubina (pictured) joins the company from Cloudco Entertainment where she held the role of vp of international licensing. Prior to that she held roles working across the sales teams at Zodiak Rights and BSkyB.
“With a strong track-record in delivering creative and successful global licensing programmes for one of the biggest properties in the world, Roubina is a fantastic addition to the company,” commented Delphine Dumont, cco at Banijay Kids & Family. “As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”
Roubina continued: “Banijay Kids & Family is home to a raft of premium, world class children’s content, from established hits like Totally Spies! to exciting new IP coming through. With high demand from young audiences to engage with their favourite shows beyond the screen, there is huge potential for our portfolio, as we look to grow and strengthen our ranges of licensed products and experiences.”