Confectionery company Barratt Sweets is entering the sports market with a range of protein and workout powders produced in partnership with sports nutrition company Bulk.
Sports supplements are a new area for the Barratt brand licensing programme which it runs with The Point.1888. The intention is to give fans of Barratt sweets a way to enjoy their favourite flavours on the go or while at the gym.
The range includes Barratt Dip Dab Clear Whey and Barratt Refresher Clear Whey; Barratt Pure Whey Protein in BlackJack, Flumps or Fruit Salad flavour; Barratt Refresher Vegan Protein Powder; Barratt Refresher Pre-Workout Powder; and Barratt Fruit Salad BCAA.
There is also a Barratt branded Bulk steel shaker bottle.
“This is one category of the Barratt’s brand licensing programme that we have been most excited about,” commented Bethan Garton, chief commercial officier at The Point.1888. “The partnership with Bulk was a natural fit for Barratt due to its leadership in the space and commitment to creating high quality nutrition, but getting the taste correct was crucial. Barratt’s fans will not compromise on flavour and what Bulk has created is a great match.”
Russell Tanner, category and marketing director at Barratt, continued: “We’re thrilled to be launching our first foray into sports nutrition products through our collaboration with Bulk. Barratt has been a trusted and beloved brand for generations – but we know many of our fans care about their health, fitness and nutrition. With this new range of sports supplements, we can give people an easy way to enjoy our flavours without compromising on those important lifestyle choices.”