This ad will be closed automatically in X seconds.

Beano and Bakehouse star at Bracknell’s Lexicon for half-term

Rocket Licensing – the licensing agent for Beano – has enjoyed a successful Beano-themed half-term event at Berkshire shopping destination, the Lexicon retail and leisure complex in Bracknell.

Interactive theatrical events creator, Bakehouse Factory organised a series of activities featuring characters from the Beano comic, running from 10-18 February at Lexicon, marking the first Beano shopping centre event this year, with more in discussion.

The venue hosted a special Gnasher Trail during the period, inviting families to find Dennis’ mischievous hound in retailer windows around the town centre and complete the comic strip themed trail sheet by finding the hidden punchlines.

There was a chance for fans to create their own comic character at a Create with Beano workshop in Princess Square, plus an array of Beano-themed interactive joke boxes and daily activities. There were also Beano comic giveaways, product competitions and a Beano comic subscription offer, created especially for the event.

The event was widely promoted on local media outlets across Berkshire and at the Lexicon itself.

“When we were asked to bring Beano-themed entertainment to a leading shopping destination, we were thrilled,” commented Charlie Dorman, account manager at Bakehouse Factory. “Working with one of the best known children’s brands in the country and adapting its fun, humour and excitement for a big attraction to entertain and enchant kids and their families at half-term has been a real delight.”

Melissa Satterly, brand manager at Rocket Licensing, continued: “The skilled Bakehouse team of client, logistics, production and design managers has, yet again, produced a magical theatrical experience that has entranced kids and parents alike. It’s been a delight working with Bakehouse and the Lexicon to bring Dennis, Gnasher and friends together in popular retail venues for what has been a fun and engaging half-term treat.”

Rob Glenny, head of commercial and business development at Beano Studios, added: “Children have always been our inspiration and we love bringing the fun of Beanotown to wherever they are. We’re thrilled to have been working with Bakehouse, Lexicon, and Rocket this half-term, to create a space full of creativity, imagination, and mischief for kids and families to enjoy.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Supported by The Point.1888, the programme will deliver a range of products that aim to capture the spirit and energy of Team GB and help increase the brand’s presence in different categories and retail channels....
The winners of the 20th BAFTA Games Awards were announced on Thursday 11 April in a ceremony hosted by Phil Wang at the Queen Elizabeth Hall in London....
Fans across the globe will have the choice of three limited edition Pringles-inspired designs in fan favourite Crocs styles, an array of Pringles-themed Jibbitz charms and a new Pringles flavour inspired by the partnership, Croc-Tail Party....
With a promise that the licensing programme will 'extend the allure of the majestic estate' to connoisseurs far and wide, an array of merchandise is being planned....
Under the new agreement, Revlon's Curve for Men will become an Official Partner of UFC in the fragrance category - marking the first time UFC has offered the category to a marketing partner....
Taking place on Thursday 25 April, some 450 industry executives will head to the Royal Lancaster London for an afternoon of celebration....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.