Rocket Licensing – the licensing agent for Beano – has enjoyed a successful Beano-themed half-term event at Berkshire shopping destination, the Lexicon retail and leisure complex in Bracknell.
Interactive theatrical events creator, Bakehouse Factory organised a series of activities featuring characters from the Beano comic, running from 10-18 February at Lexicon, marking the first Beano shopping centre event this year, with more in discussion.
The venue hosted a special Gnasher Trail during the period, inviting families to find Dennis’ mischievous hound in retailer windows around the town centre and complete the comic strip themed trail sheet by finding the hidden punchlines.
There was a chance for fans to create their own comic character at a Create with Beano workshop in Princess Square, plus an array of Beano-themed interactive joke boxes and daily activities. There were also Beano comic giveaways, product competitions and a Beano comic subscription offer, created especially for the event.
The event was widely promoted on local media outlets across Berkshire and at the Lexicon itself.
“When we were asked to bring Beano-themed entertainment to a leading shopping destination, we were thrilled,” commented Charlie Dorman, account manager at Bakehouse Factory. “Working with one of the best known children’s brands in the country and adapting its fun, humour and excitement for a big attraction to entertain and enchant kids and their families at half-term has been a real delight.”
Melissa Satterly, brand manager at Rocket Licensing, continued: “The skilled Bakehouse team of client, logistics, production and design managers has, yet again, produced a magical theatrical experience that has entranced kids and parents alike. It’s been a delight working with Bakehouse and the Lexicon to bring Dennis, Gnasher and friends together in popular retail venues for what has been a fun and engaging half-term treat.”
Rob Glenny, head of commercial and business development at Beano Studios, added: “Children have always been our inspiration and we love bringing the fun of Beanotown to wherever they are. We’re thrilled to have been working with Bakehouse, Lexicon, and Rocket this half-term, to create a space full of creativity, imagination, and mischief for kids and families to enjoy.”
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