This ad will be closed automatically in X seconds.

Belly Button Designs eyes licensing

Belly Button Designs is looking to expand its business, appointing Licensing Link Europe to grow the brand into numerous consumer products categories.

The design-led publisher – which started nearly 30 years ago with a Prince’s Trust grant – designs and manufactures its luxury cards in the UK, selling to independent retailers as well as the likes of John Lewis, Sainsbury’s and Waitrose.

With the core business very well established in the stationery and greeting cards space, Licensing Link Europe will be focusing on other home-based categories. This will include dated stationery to complement the current offer, soft furnishings, home textiles, bedding and home fragrances.

“The looks we create reflect perfectly what consumers want – we have seen that for ourselves through our cards and the selection of gift lines we now produce ourselves – so we feel it is the perfect time to expand the brand further,” commented Rachel Hare, founder of Belly Button Designs. “Our designs are memorable and have longevity and would work well across so many lifestyle and homewares products.”

Ian Wickham, director of Licensing Link Europe, added: “Good design and lifestyle are all year round propositions that consumers buy into as a considered choice. They are not about what’s performing well currently on TV or box office releases where there is a shorter window of opportunity. This is about beautifully delivered creative that offers low risk return to a consumer who is looking for something different in the market. Belly Button Designs certainly deliver on all fronts from a licensing perspective.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.