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Billie Faiers extends George at Asda partnership with new womenswear line

Billie Faiers is building on her successful childrenswear range with George at Asda, expanding the partnership with a new womenswear collection.

Launching in selected stores and online today (27 October), the new range draws inspiration from the former The Only Way is Essex star’s own style, ‘bringing glamour to everyday dressing’, reported The Industry.Fashion.

The collection features figure-hugging fine knit dresses, chic co-ordinates, party suits and loungewear.

It follows on from the exclusive childrenswear range which has grown over the past five years from babywear up to age 13.

“We are incredibly excited to launch this new womenswear line with Billie,” commented Glenda Hansford, buying director at George at Asda. “We have thoroughly enjoyed working with her on the successful childrenswear collaboration and the transition into womenswear is the perfect fit for our customer.

“Her sense of style and dedication to making fashion accessible and affordable to everyone perfectly aligns with our values. We look forward to seeing our partnership continue to flourish into a new category.”

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