The Black Lives Matter Movement is continuing to gain momentum in the licensing space, welcoming Fashion UK as its new apparel partner.
The licensee will be rolling out collections across daywear, nightwear and accessories at retailers across the UK and Europe.
“Fashion UK are delighted to have secured the licence and look forward to engaging with retailers on the Movement’s opportunities on the high street and online arena,” commented Mikey Mattu, md at Fashion UK.
Saphia Maxamed, founder of Black Lives Matter Licensing, continued: “It is imperative that any partner who joins our licensing programme not only understands but has a true appreciation for the movement. We are in the infancy of building our brand, and are excited to partner with Fashion UK to translate our message through products which will unite consumers and retailers alike.”
In addition, a further two new members have joined the committee. Graphic designers Trevor Sylvester (pictured left) and Jordan Davids (pictured right), who both previously worked at Fashion UK and are now freelance, will drive design and add further input into the movement from their perspective.
Saphia added: “This is an exciting time for the committee. Through having Trevor and Jordan on board, we have diversified our committee even further and ensure we are inclusive at every level, while also listening to the perspectives of black communities.”
The team has created a style guide with a careful consideration of the core message of the Black Lives Matter Movement.
Committee member Kim Saxelby commented: “Our creative will reflect our consumers wherever they may be on their journey – we will have designs for the more bold amongst us who are confident wearing colour and print and being loud about our message, as well as calmer designer in colour and design for people just starting out in supporting our message.
“We aim for our product to be available for all ages and people of every walk of life so we will be covering off on trend directional designs based on current market trends as well as more traditional designs.”
The BLM committee has also been working on a governance framework alongside the licensing programme roll out. The team has been in talks with several organisations to establish give back programmes to the black community.
For each programme the committee launches, all revenue will be invested back into bettering the lives of black people today. Further details will be shared shortly.