This ad will be closed automatically in X seconds.

Blade & Rose signs European licence for Peter Rabbit range

Childrenswear brand, Blade & Rose is to introduce its Peter Rabbit collection in Europe with a debut at Pitti Bimbo Florence from 22-24 June, 2022.

Blade & Rose’s nostalgic Peter Rabbit collection for girls and boys aged from birth to four years-old comprises of leggings, tops, socks, zip rompers, bibs and blankets. The range has been successful in the UK to date and won the Gift of the Year Award in May 2022.

Blade & Rose founder, Amanda Peffer, commented: “We are over the moon to have been awarded the European licence for the Peter Rabbit collection and are really excited to be able to share this wonderful range with our friends and neighbours on the continent.

“Beatrix Potter’s classic Peter Rabbit stories invoke wonderful childhood memories for so many of us, so it’s a real privilege to be a part of creating delightful memories for future generations with our timeless Peter Rabbit collection.

“Pitti Bimbo is Europe’s leading childrenswear trade show and is the go-to destination for buyers and brands, so we felt this was the perfect place to showcase the collection. It’s fantastic to be exhibiting among some of the best childrenswear brands in the world.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.