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BLE bolsters its brand team

Brand Licensing Europe is investing in retail development.

Brand Licensing Europe has strengthened its brand team with investment in retail development.

Laura Freedman-Dagg returns to the team to resume her role as brand manager following parental leave.

Jenny Purves assumes the newly created role of retail manager with a focus on retailer liaison and development of the show’s successful Retail Mentoring Programme.

Both Laura and Jenny sit underneath brand director Anna Knight.

“We are so lucky to have both Laura and Jenny on team BLE,” commented Anna. “With Jenny now focusing on growing our Retail Mentoring Programme and visitor numbers and Laura providing valuable insight and support on brand strategy, I’m confident the show and our partners are going to benefit.”

BLE is celebrating its 20th anniversary this year, with the show running from October 9-11 at London’s Olympia. Registration is now open by clicking here.

(Pictured left to right: Anna Knight, Jenny Purves and Laura Freedman-Dagg)

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