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B&LLAs 2020: Product category finalists revealed

Finalists named for the ten awards in the Product category as countdown begins to this year’s event.

The finalists in the prestigious Product categories at the Brand & Lifestyle Licensing Awards have today (March 19) been confirmed.

A raft of companies and brands are represented across the ten awards, with entries from the industry once again being strong.

This year’s Brand & Lifestyle Licensing Awards will take place on Thursday June 18 at the Hilton Park Lane, London.

Finalists in the Property category will be announced on Monday March 23, with the Retail category finalists following later that week.

The finalists in the Product categories at the B&LLAs 2020 are:

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

  • DeWalt Footwear from Work-In-Progress
  • HEAD Prestige Watch from Aion Time
  • Hype Luggage Collection from Global Brands Group
  • Joules Timepieces from ICG
  • NASA Accessories Range from Bioworld International
  • Royal Ascot Collection from Radley London
  • Smiley X Eastpak Collection from Eastpak
  • Sara Miller London Luggage Collection from Pelham Leather Goods


Best Brand Licensed Food or Beverage Product or Range

  • Guinness Chocolate Cake from Finsbury Food Group
  • The Happy News Confectionery Collection from Crème D’Or
  • Historic Royal Palaces Victorian London Fog Tea from Harney & Sons
  • Joules Apple & Pear Gin from Warner’s Distillery
  • Paul Hollywood’s Flatbreads from St Pierre Groupe
  • Pimm’s Preserves from Duerr’s
  • Reese’s Peanut Butter Ice Cream Cups from Unilever
  • Tango Treats from Rose Marketing


Best Brand Licensed Health & Beauty Product or Range

  • Crayola Beauty Collection from Crea
  • FatFace Men’s Health and Beauty Range from SLG Brands
  • The Illustrated Nail Faux Nail Collection from H&A
  • Jena Frumes Loves PS… Beauty Collection for Primark from Bravado
  • Love Hearts Cosmetic Brushes from Corsair Toiletries
  • Morris & Co Bath & Body Advent Calendar from Heathcote & Ivory
  • RHS Electric Rhubarb Eau de Parfum from Floral Street Fragrances
  • Sara Miller London Tahiti Collection from Heathcote & Ivory


Best Brand Licensed Adult Apparel Product or Range

  • Budweiser Streetwear from Hype
  • Coca-Cola Collection from Tommy Hilfiger
  • Motown Collection from Carhartt WIP
  • National Trust Collection x Barbour for John Lewis & Partners from Barbour
  • PENN Apparel Collection from Wilson Imports
  • Playboy Motorcross Collection from Missguided
  • Royal Ascot Menswear from TM Lewin
  • V&A AW19 Collection from People Tree


Best Brand Licensed Gifting Product or Range

  • The Happy News Greeting Cards from Moonpig
  • Historic Royal Palaces’ Tower of London 2019 Coin Collection from The Royal Mint
  • London Underground Johnstone 100 Collection from LU Collections
  • Oasis Home Fragranced Gift Sets from Bahoma London
  • PlayStation Gift Range from GB eye
  • Monopoly Collection from IWOOT
  • Morris & Co Bouquets from Bloom & Wild
  • Vintage Kellogg’s Socks from Roy Lowe & Sons


Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

  • Fairy Non-Bio Delicate Wash from Star Brands
  • Field and Fur by Jane Bannon Homewares from Pyramid International
  • I Like Birds x Marie Curie Homewares from My Gifts Trade
  • Monsoon Champagne Mirage Cutlery Collection from Arthur Price
  • Morris & Co Mugs, Ceramics and Tableware from Spode
  • Sara Miller London Tahiti Tableware Collection from Portmeirion
  • V&A X Built Collection from KitchenCraft
  • Yvonne Ellen Ceramics Range from 51Percent


Best Brand Licensed Children’s Product or Range

  • Discovery Kids x Scouts UK Collection from Scouts UK
  • Hello Kitty Collection for Primark from Paul Dennicci
  • London Underground Train Set from Trainyard
  • National Trust Nature Hideaway Kit from The Den Kit Company
  • NERF Clothing Range for George@Asda from Smith & Brooks
  • NINJA Fashion Range for Primark from Fashion UK
  • Science Museum TechnoLogic Range from Clementoni
  • Scion Baby Collection from UNIQLO


Best Brand Licensed Electrical & DIY Products or Range

  • Emma Bridgewater Collection from Russell Hobbs
  • Emma Bridgewater Hepburn Voice from VQ
  • Goodyear Car Accessories from Avron
  • Joules Mobile Accessories from VQ
  • PlayStation Icons Light from Paladone
  • Sophie Conran Garden Tools from Burgon & Ball
  • VO5 Electricals Range from Conair


Best Brand Licensed Home Décor Product or Range

  • Laura Ashley Carpet Collection from Brintons Carpets
  • London Underground Vol. 11 Range from Kirkby Design
  • Morris & Co Rug Collection from Brink & Campman
  • National Geographic Sustainable Home Textile Collection from Dreamtex
  • Natural History Museum Colour by Nature Paint Range from Farrow & Ball
  • Natural History Museum Wallpaper Collection from Divine Savages
  • Oasis Home Bedding Collection AW19 from Clarke & Clarke
  • V&A Archive Views Range from Surface View


Inspired Innovation Brand Licensed Product or Range Award

  • Albert Einstein Leather Jacket from Levi’s
  • Ed Stafford Shelter Kit from The Den Kit Company
  • Goodyear Pet Tyre Chew from Tzumi
  • I Like Birds Bird Strike Prevention Window Film from Stickers4
  • Joules Pet Collection from Rosewood
  • Liberty London Beeswax Wraps from Beeswax Wrap Co
  • Marmite Personalised Jars from Custom Getaway
  • Van Gogh Museum Skateboard Art from The Skateroom

You can book tickets and tables by clicking on this link or by emailing Clare Hollick at

For sponsorship or general enquiries on the B&LLAs 2020, please contact Ian Hyder or Rob Willis on 020 700 6740 or email by clicking on their respective names.

You can also check out the official B&LLAs website by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

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