New exclusive merchandise collection for Nick Jr. series includes pyjamas, t-shirts and more.
Character.com is enjoying success with its new collection of exclusive merchandise for Blue’s Clues & You.
The new range includes t-shirts, pyjama sets, a nightdress and joggers and is being heavily promoted on the home page of the retailer’s website.
Initially launched on 24 May, Character.com has undertaken a wave of promotional activity to raise awareness. This included a countdown to the big reveal, a video and special email.
The retailer will be continuing with a planned social media giveaway and website features at www.character.com.