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Blue’s Clues & You arrives on Character.com

New exclusive merchandise collection for Nick Jr. series includes pyjamas, t-shirts and more.

Character.com is enjoying success with its new collection of exclusive merchandise for Blue’s Clues & You.

The new range includes t-shirts, pyjama sets, a nightdress and joggers and is being heavily promoted on the home page of the retailer’s website.

Initially launched on 24 May, Character.com has undertaken a wave of promotional activity to raise awareness. This included a countdown to the big reveal, a video and special email.

The retailer will be continuing with a planned social media giveaway and website features at www.character.com.

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