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Bluey licensing drive launches in Germany, Switzerland and Austria

BBC Studios has appointed Studio 100 Media as licensing agent for Bluey in GSA, with products launching in market this summer.

Licensees set to launch Bluey products in Germany – in addition to master toy partner Moose Toys – include Amscan (partyware and dress-up); Hasbro (co-branded classic games and Play-Doh); HTI Toys (large role-play, cases, bubbles and outdoor toys); OTL (headphones, walkie talkies and microphones); Ravensburger (puzzles and proprietary formats); Stor (lunchboxes, bottles and tableware); and TOMY (Toomies bath toys).

Bluey currently airs on Disney+ and the Disney Channel in Germany. A German-language YouTube channel was also recently launched which became the fastest growing foreign language Bluey channel in its first two weeks of launch. Globally, the show is screened in more than 60 countries.

“We are delighted to be working with the Studio 100 team who bring a wealth of licensing experience in the preschool space in these markets,” commented Gaby Dior, EMEA licensing manager at BBC Studios. “With their team of experts on board, the success of Bluey on the Disney platform, the launch of the German language YouTube channel and strong launch plans from Moose and other partners, we are ready. I am looking forward to building the Bluey programme in this key market for EMEA.”

Martin Krieger, ceo at Studio 100 Media, continued: “We are thrilled to handle the licensing and merchandising rights for German-speaking territories, as Bluey is clearly the ‘next big thing’ in licensing. The show has taken international audiences by storm, and we are looking forward to pairing this great property with the right licensing partners.”

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