Bluey reaches new digital heights with celebrity YouTube series, Bluey Book Reads

Famous sisters and Australian pop royalty, Kylie and Dannii Minogue are among the celebrities who will be helping to bring to life a number of Bluey storybooks in a new YouTube series.

Bluey Book Reads has been commissioned by BBC Studios Social – the team tasked with creating, curating and commissioning relevant content for BBC Studios’ digital portfolio. It runs Bluey’s social channels including the official Bluey YouTube channel portfolio which has a spectacular 5.7 billion lifetime views.

Bluey Book Reads is BBC Studios Social’s first piece of standalone content for Bluey. The new digital original 10 x 5 series launches with Mini Bluey, read by Kylie and Dannii.

“It is a true privilege to work with the joyous brand that is Bluey,” commented Jasmine Dawson, svp of digital at BBC Studios. “She has captured hearts of all ages across the globe and in extending her story we have put that audience at the heart of everything. I am extremely proud of this original commission and it is a true ‘for real life’ moment.”

Bluey Book Reads combines off-screen narration from global talent with visuals from Bluey storybooks and live action shots.

In addition to Kylie and Dannii, other celebrities lending their voices to Bluey’s stories include Australian TV personality and conservationist Bindi Irwin; Olympic gold medal diver Tom Daley; stand-up comedian, actor and BBC Radio 2 host Romesh Ranganathan; English actress and producer Suranne Jones; American actress Jenna Fischer; Hollywood star Eva Mendes; American actor, singer and dancer Jordan Fisher; French actress and comedian Camille Cottin; and American actor, comedian and writer Rob Delaney.

All the Bluey stories featured in the Bluey Book Reads series are published by BBC Studios’ licensee Penguin Random House.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HeinzGodfather500x500
 
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
WheresSpot500x500
 
Puffin – part of Penguin Random House Children’s UK – has confirmed that the TV rights to its bestselling children’s book series Spot, have been optioned by Guru Studio....
DisguiseHalo500x500
 
"We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise."...
LegoFortnitenew500x500
 
The LEGO Group has revealed more on its partnership with Fortnite, launching two new experiences in the game centred around classic LEGO themes and play....
AsosInsiders500x500
 
ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels....
GeorgeMichaelcoin500x500
 
The coin is the latest in The Royal Mint’s Music Legends series, following the likes of David Bowie, Elton John and Queen....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.