Boat Rocker secures ‘roarsome’ new deals for Dino Ranch

Boat Rocker has revealed a fresh raft of licensees for its preschool series, Dino Ranch, across key categories for the US, Canada and EMEA.

The latest deals expand the Dino Ranch licensing programme into toddler bedding, hosiery, holiday ornaments, dress-up and compilation magazines, with further categories to follow.

Fans in the US and Canada will be able to pick up toddler bedding from Baby Boom Consumer Products; High Point Design is creating socks, hosiery and Fuzzy Babba slipper socks; and Kurt S Adler will be giving holiday decorations a pre-Westoric twist.

Meanwhile, two deals have also been signed for the EMEA region. Kids can become their favourite character with costumes and dress-up accessories from Rubies, with the company manufacturing and distributing across multiple territories including the UK and Eire, France, Iberia, Italy, Benelux, Nordics, CEE, Australia and New Zealand.

In addition, Kennedy Publishing will be producing special Dino Ranch compilations featuring stickers, gifts, puzzles and colouring.

“Dino Ranch has been an incredible success since hatching on Disney Junior, where it launched as the number one preschool show,” commented Kate Schlomann, evp brand management and content marketing at Boat Rocker Studios. “The Dino Ranch YouTube channel (youtube.com/DinoRanch) has engaged fans with a staggering 23m views in seven months.

“We’ve seen a huge appetite for the show from viewers, licensees and retail buyers alike. Jazwares launched an early drop of the Blitz dino plush on Amazon.com in the US and units completely sold out organically in less than two weeks. We are delighted to welcome another herd of partners to supply young fans with more exciting product across further key categories as public demand is high.”

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