Cooneen and Kennedy Publishing on board for bespoke clothing ranges and a new magazine.
Boat Rocker Studios has secured new licensing deals for its tween dance drama, The Next Step, with Cooneen and Kennedy Publishing.
Cooneen has come on board to create a collection of apparel for five to 16 year olds. The licensee will produce branded items across children and teen nightwear, loungewear (including daywear), activewear, underwear, swimwear and Snugz face coverings.
The range will launch from September 2021.
Meanwhile, Kennedy Publishing will launch a special one-off issue of Totally Magazine – TNS Edition on 2 September. It will include insider info, cast news, interviews and fact/dance tips.
“The Next Step continues to have huge appeal and we’re delighted to be working with these best-in-class partners to offer fans even more choice with these fabulous new apparel collections from the award-winning team at Cooneen,” said Kate Schlomann, evp brand management and content marketing at Boat Rocker Studios. “Kennedy Publishing’s new magazine will be an essential read for all fans of the show, connecting them even more closely to the lives and journeys of the dancers of A-Troupe.”
The Next Step – which is broadcast in more than 120 countries worldwide – follows the trials, tribulations and triumphs of A-Troupe, a group of dancers at the Next Step dance studio. Now in its seventh series, it has consistently been one of the most requested CBBC shows on iPlayer over the past five years, notching up more than six million requests this year alone.