Boat Rocker has confirmed that its preschool series Dino Ranch has been lassoed by UK broadcaster, Tiny Pop.
The first series of the 52 x 11-minute 3D animation – which premiered on Disney Jr and Disney+ in the US – is set to air on the channel starting in April and will be supported by a robust digital and social campaign.
Dino Ranch currently airs on Disney+ in the UK following its successful launch on the platform in April 2021. Its acquisition by free-to-air Tiny Pop significantly increases the available audience for the show in the UK. This is supported by a dedicated Dino Ranch YouTube channel which has delivered over 100 million views since its launch last April.
“We’re delighted to saddle up with Tiny Pop to bring Dino Ranch, featuring the rousing adventures of the Cassidy family, to even more viewers in the UK,” commented Gia Delaney, svp global sales at Boat Rocker Kids & Family. “The show’s strong content sales and high ratings are testament to the hard work and creativity that went into producing this stand out series with strong global appeal.”
Francesca Newington, director of the POP Channels, added: “We’re thrilled that Dino Ranch is joining our Tiny Pop line-up this April, as Boat Rocker have done an incredible job embedding heart and humour throughout the series. We can’t wait to see what our dino-loving audience of 4-6 year olds make of it.”
Following a successful launch of the toy range in the US, Canada and Australia last year, master toy partner Jazwares is bringing its Dino Ranch range to retail in the UK this summer. This will be complemented by publishing from Scholastic and will be followed later in the year with a selection of soft lines including apparel, dress-up and bedding.
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