The fast fashion brand launches limited edition 100-piece collection with the US rapper.
BoohooMan is launching a new collaboration with US rapper, DaBaby on 30 June.
The limited edition 100-piece collection was co-created by the rapper over virtual meetings between Charlotte in North Carolina and Manchester, reported Fashion United.
The line aims to embody his ‘bold, creative and colourful’ style and includes relaxed day to day items such as track sets, jersey staples and t-shirts featuring statement graphics and classic print techniques. There are also pieces designed for festivals and shows, as well as a variety of jackets, cardigans, sweaters and basketball shorts including design variations of the word ‘Baby’.
“This collection was designed with the lifestyle of DaBaby in mind, with looks taking you from the street to the studio and to the stage – we wanted to create something for everyone,” commented Shane Chin, head of design at BoohooMan. “Baby’s style is on point with who we are and his bold, youthful style appeals so well to our customer. This has been an exciting project for the team to work on.”