BoohooMan teams with Disney on new collection

New deal marks retailer’s first ever lifestyle collaboration featuring Mickey Mouse.

BoohooMan has launched its first co-branded collection with Disney.

The exclusive lifestyle collaboration takes inspiration from 1990’s streetwear and features Mickey Mouse, reported Fashion United.

With a colour palette of red, white, black and grey marl, plus a pop of blue, the range includes various jackets – such as a loose fitted denim jacket with Mickey on the back, a denim bomber jackets and a zip cagoule with all-over Mickey print.

Other items include t-shirts, tank tops, swimming shorts, sliders, bucket hats, embroidered sports socks and a tracksuit with shorts.

“Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled,” commented Samir Kamani, chief executive at BoohooMan. “We are bringing a BoohooMan style to a character, Mickey Mouse, that is beloved by all. Disney have served as inspiration for both pop culture and fashion, and that is where we, as brands, align.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.