This ad will be closed automatically in X seconds.

Boost for Care Bears as Paul Dennicci expands range

Babywear line now available in F&F at Tesco, Babies R Us and Boots, as well as Mothercare.

The Care Bears brand has been given a boost at retail, with Paul Dennicci expanding its successful babywear line into a raft of new stores.

The licensee – which launched the range in Mothercare in 2016 – has now expanded the line into F&F at Tesco, Babies R Us and Boots.

The news comes as CPLG – the agent for the American Greetings Entertainment brand – confirms a brace of new Care Bears licensees.

Bio-Synergy has created Care Bears bottle water, which is launching in Primark in early April.

In addition, Hachette joins the programme as publishing partner, developing two new titles which launched in February. Further titles are due to roll out later this year.

There are 25 existing licensees for the brand – which celebrates its 35th anniversary this year – including the recently announced Gemma International on greeting cards and partyware.

Roubina Minassian, director of international licensing for American Greetings Entertainment, commented: “The affection for the iconic Care Bears brand is very much alive from both new and long-time fans.

“Having these exceptional partners on board highlights the multi-generational appeal of Care Bears as we have products for all ages from infants to adults.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Of the 220 exhibitors at PG Live - which takes place on 4-5 June at London's Business Design Centre - a third have licensing connections, both licensing in as well as licensing out....
The licensed apparel specialist has secured a deal with Magic Light Pictures for its Pip and Posy property - an agreement which sees the ambitious company move into the preschool space....
The collection features the classic character on a Grind coffee tin, a reusable stainless steel coffee cup and a t-shirt, celebrating the 50th anniversary of Hello Kitty....
The governing body for golf outside of the US and Mexico has inked an exclusive, long-term omnichannel retail and merchandising partnership with Fanatics across The Open and AIG Women’s Open....
WildBrain CPLG is further building the consumer products programme for Carmen Sandiego, signing new licensees and extending the character into additional categories in North America....
Six executives have been elected by the Licensing International membership to serve three-year terms on its Board of Directors, the trade body has revealed....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.