This ad will be closed automatically in X seconds.

Brainbase welcomes BBC Studios to its platform

IP licensing platform to be used to streamline and manage global licensing business for Bluey.

IP management specialist Brainbase has secured a partnership with BBC Studios which will see the licensor use its Brainbase Assist platform to streamline and manage the global licensing business for preschool hit Bluey.

In the US, the show airs on Disney Junior and Disney Channel, while it is also available to stream on Disney+.

“We are ecstatic to welcome BBC Studios to the Brainbase family,” said Brainbase co-founder and ceo Nate Cavanaugh. “Our team is excited to see Bluey’s consumer products come to life on our platform, and to provide best-in-class technology to support their globally-recognised IP and rapidly growing consumer products business.”

Suzy Raia, vp consumer products and business development at BBC Studios, added: “As we continue to grow the wildly successful Bluey brand, we noticed an increasing need to create an intuitive and collaborative centralised system.

“We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”

BBC Studios joins a Brainbase client roster which includes brands such as Bonnier, BuzzFeed, kathy ireland Worldwide, Sanrio, SYBO Games and Van Gogh Museum among others.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.