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Brand collabs and themed products arrive ahead of Ghostbusters: Frozen Empire

Sony Pictures Consumer Products is inviting fans of Ghostbusters to gear up for the next chapter in the franchise, with new products and collaborations launching from a range of partners.

The consumer products programme – anchored by key licensees including Hasbro, Funko, Timberland and Kellogg’s – aligns with a new phase in the Ghostbusters franchise, marked by the arrival of Ghostbusters: Frozen Empire later this month.

A limited edition collaboration with Timberland will see the launch of Timberland x Ghostbusters Premium 6-Inch Wheat Nubuck and Timberland x Ghostbusters Premium 6-Inch Black Nubuck with Camo, reimagined from the Original Timberland Boot and featuring nods to the Ghostbusters universe.

Fans can also shop a capsule collection from Wuxly which includes caps, t-shirts, sweatshirts, hoodies and the recognisable Ghostbusters signature red parkas.

Specialty retailer, Hot Topic will release a new fashion collection including glow in the dark Slimer apparel and accessories, while both Mad Engine and Ripple Junction will also have apparel and accessories programmes.

Hasbro will offer a variety of toys and action figures based on the movie, while Funko will expand its collection of 6 Pop! Vinyl action figures.

Other collaborations will include Kellogg’s Rice Krispie Treats featuring Ghostbusters sprinkles and Pop Culture Coffee with a new limited edition coffee inspired by the film.

Other key licensees include Forbidden Planet, Pyramid International, Culture Kings, Disguise and Dark Horse Comics among others.

“As we embark on the newest adventure in the Ghostbusters franchise, a property that has been uniting fans across the world for generations, we’ve developed a truly robust consumer products program that invites fans to evoke the excitement and adventure of Ghostbusters: Frozen Empire into their own lives,” commented Jamie Stevens, evp worldwide consumer products at Sony Pictures Entertainment. “Complete with fun, unique and high quality merchandise that spans categories, our collection is an open invitation for fans to embark on a thrilling and chilling journey as they gear up for the Ghostbusters: Frozen Empire theatrical release and as they celebrate the franchise well beyond.”

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