New charity partnership confirmed for 2016 industry showcase.
Brand Licensing Europe has secured a new charity partnership with KidsOut for 2016.
The show already supports The Light Fund, Battersea Dogs & Cats Home, Help for Heroes and The BAT Foundation, providing the charities with free exposure and marketing opportunities during the show campaign.
KidsOut helps to transform the lives of disadvantaged children and young people in the UK by providing fun opportunities and positive experiences to enhance their wellbeing and outlook for a happier future.
As a charity partner, KidsOut will exhibit for the first time and receive marketing exposure.
“Our charity partners are an important element to the show, and we are delighted to welcome KidsOut not only to BLE, but to the licensing world,” said Darren Brechin, BLE event director.
“We know licensing can create a valuable revenue stream for charities; and we hope that over the next few years BLE will open up some doors for KidsOut.”
KidsOut chief ambassador, Julian Margolin, added: “We are privileged to partner with BLE, and thanks to the team’s ongoing support, the charity will continue to grow and be able to support more children by creating happy memories.”
Brand Licensing Europe 2016 runs at London Olympia from October 11 to 13.
