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Brand & Lifestyle Licensing Awards 2020: The winners

Industry gathers virtually to see Product, Property and Retail winners crowned, as well as the 2020 Brand Licensing Ambassador.

The winners of the 2020 Brand & Lifestyle Licensing Awards have been crowned at a special virtual ceremony.

The industry was brought together virtually on Monday, November 9, to find out the Product, Property and Retail winners, as well as the 2020 Brand Licensing Ambassador.

Nadiya Hussain shared her story from amateur baker to the development of her own licensing programme in a special interview for attendees, while Alan Dedicoat – the ‘voice of the balls’ for the National Lottery and Strictly Come Dancing announcer – acted as the official finalists’ announcer.

A strong roster of leading names formed an impressive roll call of sponsors, while the awards also had the full support of Brand Licensing Europe (headline) and trade body, Licensing International.

The B&LLAs 2020 winners are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888)
Royal Ascot Collection from Radley London

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
Guinness Chocolate Cake from Finsbury Food Group

Best Brand Licensed Health & Beauty Product or Range (sponsored by CAA-GBG)
Sara Miller London Tahiti Collection from Heathcote & Ivory

Best Brand Licensed Adult Apparel Product or Range (sponsored by WildBrain CPLG Lifestyle)
National Trust Collection x Barbour for John Lewis & Partners from Barbour

Best Brand Licensed Gifting Product or Range (sponsored by The Jockey Club)
Vintage Kellogg’s Socks from Roy Lowe & Sons

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Pringles)
Morris & Co Mugs, Ceramics and Tableware from Spode

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
National Trust Nature Hideaway Kit from The Den Kit Company

Best Brand Licensed Electrical & DIY Products or Range (sponsored by Golden Goose)
Emma Bridgewater Collection from Russell Hobbs

Best Brand Licensed Home Decor Product or Range (sponsored by Asgard Media)
Natural History Museum Colour by Nature Paint Range from Farrow & Ball

Inspired Innovation Brand Licensed Product or Range Award (sponsored by Discovery)
Liberty London Beeswax Wraps from Beeswax Wrap Co


Best High Street Fashion Retailer Brand Licensed Execution (sponsored by Beanstalk)

Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Good Housekeeping)
John Lewis & Partners

Best Supermarket Brand Licensed Execution (sponsored by TSBA)

Best Specialist Retailer Brand Licensed Execution (sponsored by Brandgenuity)


Best Licensed Heritage Or Institution Brand (sponsored by BLE, part of Informa Markets)
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Products of Change)
Goodyear by IMG

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)

Best Licensed Food Or Beverage Brand (sponsored by Penn)
The Coca-Cola Company

Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London

Brand Licensing Ambassador 2020 (sponsored by BrandComply)
Will Stewart, founder, The Point.1888

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