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Brand & Lifestyle Licensing Awards 2024: The finalists

The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed.

The B&LLAs attracted the largest ever number of entries this year, from companies large and small. And, not only was the volume of entries staggering, but the quality was also of the highest level.

All of the main product categories were judged by a panel comprising retail buyers from right across the spectrum including Ann Summers, Asda,, DFS, FatFace, HMV, The Hut Group, John Lewis & Partners, Moonpig, My First Years, Next, Sainsbury’s, Scribbler, Selfridges, Tesco, Vanilla Underground and ZSL among others.

Products of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, has also lent its expertise, while a dedicated Retail Validation Panel – chaired by Richard Pink, md at Pink Key Licensing and including leading brand owners, licensors and agents – decided on the shortlist for the Retail categories.

The winners will be revealed at a glittering afternoon ceremony at the Royal Lancaster London on Thursday 25 April.

The event will culminate with the crowning of the Brand Licensing Ambassador of the Year.

“As we approach the ninth Brand & Lifestyle Licensing Awards, it is gratifying to see the sector continue to grow, with this year’s finalists underlining the breadth of innovation, talent and product excellence for which it has become known,” commented Ian Hyder, ceo at Max Publishing which owns and organises the B&LLAs. “The quality and standard of the entries this year – including some amazing collaborations and products from companies and brands new to the B&LLAs – has been exceptionally high, and making the shortlist is a real achievement in itself.

“We cannot wait to celebrate with all the finalists and the brand licensing community next month.”

Tables and tickets for the B&LLAs 2024 can be purchased by contacting Clare at Createvents on or 0118 334 0085. You can reserve and pay online at the Max Publishing Digital Box Office.

The B&LLAs 2024 finalists are:

The B&LLAs 2024 Rising Star Award

  • Oliver Gilding, exclusive brands manager, Iceland Foods
  • Jack Hendy, licensing development executive, Royal Horticultural Society
  • Carrie Hickman, publishing & licensing manager, The Ashmolean Museum
  • Natasha Holford-Edwards, manager brand management, The Beanstalk Group
  • Mary Lewis, retail manager, The Point.1888
  • Elspeth Monro-Smith, senior licensing partnerships manager, Hearst UK
  • Lucy Orton, brand licensing account manager, V&A



Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

  • Haribo Capsule Collection from VANS
  • I Like Birds Glasses Cases and Cloths from Opticaid
  • Kikkoman Mini Bucket Bag from Anya Hindmarch
  • Mr Potato Head Collection from Anya Hindmarch
  • The National Gallery Reusable Bags & Accessories from Eco Chic
  • Pusheen Footwear from Koi Footwear
  • Sara Miller London Haveli Garden Collection from Portico Designs
  • Smiley Footwear from Dr. Martens
  • Squishmallows Slipper Range from Poetic Brands
  • V&A AW23 Collection from Olympia Le-Tan
  • Van Gogh Museum Bags & Accessories from Eastpak


Best Brand Licensed Food or Beverage Product or Range

  • Baileys Ice Cream from Carte D’or
  • English Heritage Beer Collection from Purity Brewing
  • Historic Royal Palaces Coronation Gin from Gin in a Tin
  • HP Sauce Caramelised Onion Gravy Can from Potts Partnership
  • Jelly Belly Drinks from Whatever Brands
  • Laura Ashley Christmas Range for Next from Kimm & Miller
  • Marmite x Nairns Cheese Oatcakes from Unilever
  • Myprotein Frozen Foods Range from Iceland Foods
  • Nadiya x Schwartz Recipe Kits & Seasonings from McCormack & Company
  • Natural History Museum Botanical Collection Chocolates from Creme d’Or
  • Swizzels Drumstick Squashies Ambient Range from Rose Marketing


Best Brand Licensed Health & Beauty Product or Range

  • Chupa Chups Health & Beauty Range from Corsair Toiletries
  • Chupa Chups Read My Lips Strawberries & Cream Lip Gloss from Amber House
  • Haribo Beauty Range for Primark from Fizz Creations
  • Hawaiian Tropic Tropi-cool Cooling Mists Collection from Designer Parfums
  • Jolly Rancher Read My Lips Lip & Hand Care Range from Amber House
  • Nerf Range for Boots from H&A
  • Playboy Body Mist Collection from SA Designer Parfums
  • Sara Miller London Haveli Garden Bath & Body Collection from Heathcote & Ivory
  • Style Sisters Home Fragrance Range for Aldi from Sebnini Trading
  • Van Gogh Museum Sweet Almond Blossom Fragrance from Floral Street Fragrances


Best Brand Licensed Adult Apparel Product or Range

  • Ashmolean Museum x Topman Collection from Park Agencies
  • Coca-Cola Motosports Collection for Primark from Brand Alliance
  • Dewalt Women’s Workwear from Work in Progress
  • Ford Mustang Womenswear Collection from Zara
  • Laura Ashley Collection for John Lewis from Batsheva
  • Laura Ashley Menswear Collaboration from Rag and Bone
  • MTV Collection from Umbro Apparel
  • Playboy Collection from Miss Pap
  • Unilever Nutrition Brands Christmas Jumpers from Not Just Clothing
  • V&A SS23 Collection from Love & Roses


Best Brand Licensed Gifting Product or Range

  • Emma Bridgewater Collection from Carousel Calendars
  • Gilbert Gift Toiletries Collection for Boots from SLG
  • Keith Haring Collection from Caran D’Ache
  • Kraft Heinz Greeting Cards from Tache Crafts
  • Morris & Co Pet Beds from Rosewood Pets
  • NASA Gift Collection from Fizz Creations
  • Prima Crafting Range from The Works
  • Radley Beauty & Lifestyle Collection for Boots from SLG
  • Van Gogh Museum 50th Anniversary Range from Blueprint Collections
  • Van Gogh Museum Collection from Moleskine


Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

  • Kate Heiss SS23 Collection from Half Moon Bay
  • Kellogg’s Vintage Aprons from Dexam
  • Laura Ashley Cookware from Pendeford Housewares
  • Lenor Laundry Aids Collection from StarBrands
  • Mary Berry At Home Cook & Bakeware from Captivate Brands
  • MissPrint Homewares from Pure Table Top
  • Morris & Co Tableware from Spode
  • National Trust Acorn & Oak Leaves Collection from Sophie Allport
  • Sanderson Very Rose and Peony Collection from Elite
  • Sara Miller London Artisanne Noir Tableware from Portmeirion


Best Brand Licensed Children’s Product or Range

  • Chapter B by Billie Faiers Kids Club AW23 Collection for Tesco from Hunter Price International
  • Cosatto Preschool Toys from Sambro
  • Laura Ashley SS23 Collection for Mamas & Papas
  • Marine Conservation Society Collection from FatFace
  • Monopoly Pyjamas for George Asda from Cooneen by Design
  • National Trust Kids Wildlife Range from CJ Wildlife
  • Paloma Faith Rhapsody Pram/Travel System, Car Seat & Accessories from Cosatto
  • RAF Red Arrows Children’s Apparel Collection from JoJo Maman Bébé
  • Smiley World Kids Collection for Asda from Fashion UK
  • Squishmallows Apparel Collection from H&M


Best Brand Licensed Electrical, Gardening or DIY Product or Range

  • Goodyear Gardening Tools from Miralbueno
  • Goodyear Snow Socks from Avron
  • Laura Ashley China Rose Appliances from MY VQ
  • Royal Horticultural Society (RHS) Crops in Pots Range from Woodlodge Products
  • Royal Horticultural Society (RHS) Garden Brushes Range from Burgon & Ball
  • Royal Horticultural Society (RHS) Trowels from Burgon & Ball
  • Squishmallows Tech Accessories from Lazerbuilt
  • V&A Collection The Art Store from Samsung Electronics


Best Brand Licensed Home Decor Product or Range

  • Clarissa Hulse Wiltshire Meadow Wallpaper & Murals from Graham & Brown
  • House Beautiful Finsbury Kitchen from Homebase
  • Maison Myrtle & Mary Accent Furniture & Cushions from Febland Group
  • Morris & Co. Rugs from Ruggable
  • Natural History Museum Collection from Dunelm
  • Orla Kiely Furniture from The Branded Furniture Company
  • Style Sisters Collection from Turner Bianca
  • Temperley London Collection from Romo
  • V&A Decorative Papers Collection from 1838 Wallcoverings
  • William Morris At Home S/S 2023 Collection for M&S from Ashley Wilde Group


Inspired Innovation Brand Licensed Product or Range Award

  • Goodyear Equipment Handling Range from Intradin
  • House Beautiful Fitted Bedroom Furniture Collection from Homebase
  • Mars & Friends Cupcakes from Lees of Scotland
  • Mumsnet The Whisperer Vibrator from Smile Makers
  • National Trust Flower Seed Collection 2023 from Blue Diamond
  • Oracle Red Bull Racing Gaming Chairs from SecretLab
  • Peugeot Luggage Collection from Delsey
  • Pot Noodle Gift Range from Kimm & Miller
  • TGI Fridays Cooking Fever Restaurant Simulation Mobile Phone Game from Nordcurrent
  • Twisted Frozen Food Range from Iceland Foods
  • Van Gogh Museum x Apple Arcade Puzzle Game from BorderLeap


The Sustainability Brand Licensed Product or Range Award

  • Ashmolean Museum The Curious Collection from Atlantic Mats
  • Ashmolean Museum The Treasured Collection Paints from Graphenstone Paints
  • Ed Stafford Hybrid Duffle Pack from Groundtruth
  • HM Treasury 75th Birthday of His Majesty King Charles III Silver Coin from The Royal Mint
  • Laura Ashley AW23 Wallpaper Collection from Graham & Brown
  • National Forest – Growing Together Children’s Clothing from FatFace
  • Natural History Museum Collection from Dunelm
  • Royal Horticultural Society (RHS) Heritage Home Fragrancing Range from Freckleface Home Fragrance
  • Royal Society for the Protection of Birds (RSPB) Range from Carousel Calendars
  • Van Gogh Museum Sneaker Collection from Cariuma



Best Fashion Brand Licensed Retailer Execution

  • Anya Hindmarch
  • FatFace
  • H&M
  • Next
  • Primark
  • Pull & Bear
  • Uniqlo
  • Urban Outfitters
  • Zara


Best Supermarket Brand Licensed Retailer Execution

  • Aldi
  • Asda
  • Iceland
  • Lidl
  • Sainsbury’s
  • Tesco


Best Department Store or Mixed Retailer Brand Licensed Retailer Execution

  • Argos
  • Blue Diamond
  • Boots
  • Dunelm
  • John Lewis
  • M&S
  • Very
  • The Works


Best Specialist Brand Licensed Retailer Execution

  • B&Q
  • Claire’s
  • DFS
  • Homebase
  • The Hut
  • Lakeland
  • Moonpig
  • Superdrug


Best Licensed Heritage or Institution Brand (Open to: All licensed heritage or institution brands (including museum, gallery, heritage, charity or visitor attraction brands) that have executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.)

  • Ashmolean Museum
  • English Heritage
  • Historic Royal Palaces
  • Liberty
  • Morris & Co
  • The National Gallery
  • National Trust
  • Natural History Museum
  • Royal Horticultural Society (RHS)
  • Van Gogh Museum
  • Victoria and Albert Museum (V&A)
  • Yale University


Best Licensed Lifestyle Brand (Open to: All licensed FMCG non-food brands (including those brands hailing from automotive/travel, home goods, electricals, DIY, media, toy and sports goods’ brands) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.)

  • Braun
  • Country Living
  • Ford
  • Goodyear
  • House Beautiful
  • Monopoly
  • MTV
  • Nerf
  • Peugeot
  • Playboy
  • Squishmallows
  • Transport for London (TfL)


Best Licensed Design-led Lifestyle Brand (Open to: All licensed brands from design-based properties that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.)

  • Cath Kidston
  • Emoji
  • Harlequin
  • Laura Ashley
  • Me to You
  • MissPrint
  • Pusheen
  • Scion
  • Smiley


Best Licensed Food or Beverage Brand (Open to: All licensed food, confectionery, beverage, restaurant or eating places brands that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.)

  • Baileys
  • Chupa Chups
  • Coca-Cola
  • Guinness
  • Haribo
  • Jelly Belly
  • Marmite
  • MyProtein
  • Swizzels Matlow
  • TGI Fridays


Best Licensed Fashion or Talent Brand (Open to: All licensed fashion or talent brands (including celebrities and ‘name’ brands from the world of sport, music, cookery, art/design or icons) that executed licensing activity (including in the UK) in the period 1 January 2023 to 31 December 2023.)

  • Billie Faiers
  • Emma Bridgewater
  • Lucia Heffernan
  • Mary Berry
  • Meg Hawkins
  • Nadiya Hussain
  • Sara Miller London
  • Style Sisters
  • Temperley London

Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while it is also supported by Licensing International.

Category and associate sponsors include: Beanstalk,, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing.

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