This ad will be closed automatically in X seconds.

Brands set to tap into digital collectables sector

Brands can now produce limited edition, rare and exclusive items based on IP using new platform from Reality Gaming Group.

A new platform which enables brands to turn their IP into digital collectable items has been launched by Reality Gaming Group, opening up new revenue streams in a sector estimated to be worth $100 billion.

UK-based Reality Gaming Group’s Digital Asset Trading (DAT) Platform uses innovative blockchain technology to turn any IP into a rare and collectable digital asset that can be traded between fans using dedicated marketplaces.

For IP holders, the DAT Platform takes care of the heavy lifting required to break into the digital collectables market, encompassing the creation of the rare assets by ‘tokenising’ them on the blockchain; the provision of a dedicated online store where the collectables can be bought; a trading platform for fans to sell items peer-to-peer; and finally, even the creation of a game that the digital assets can be used with.

The digital collectables market can be leveraged for any physical or virtual asset that has value within its fan community, including games, merchandise, automotive, art, fashion, music, traditional collectibles and sports, and is a particularly powerful tool for creating secondary markets within existing brand ecosystems.

Large brands already reaping the benefits of collectable digital assets include F1, the NFL and Paramount.

Once a range of collectable digital assets has been created using the DAT Platform, brands and IP holders generate revenue both from the initial sale of each item and recurring revenue for every subsequent trade, forever. In addition, brands also gain valuable insights into customer needs and behaviours through digital asset trading activity.

Co-founded by video games industry veteran Tony Pearce and Danish entrepreneur Morten Rongaard, Reality Gaming Group is one of the few publishers to have successfully delivered a blockchain-based game.

The flagship title, mobile AR combat game Reality Clash, pushes the boundaries of what’s possible when AR, VR, geo-location and blockchain technology are combined in ways never seen before – with the DAT Platform having evolved out of the game’s three-year development process.

“We’re tremendously excited to offer our DAT Platform solution to entertainment, lifestyle and consumer brands, who are now able to leverage the power of the blockchain to generate revenues from the world of digital collectibles, with all barriers to entry removed,” said Tony. “Tokenising digital assets is now expanding outside of games to include art, real estate and even digital images of famous people. Everything has a digital value.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysChristmas500x500
 
Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas Windows at the world-famous toy shop on Regent Street in London....
BarbourShauntheSheep500x500
 
Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign....
Sourebynet500x500
 
The furniture design and sourcing company has secured partnerships for BBC Studios' Bluey and with Disney, working on new children's furniture collections with 'storytelling at their core' and remastered to align with modern lifestyles....
JudgeDredd500x500
 
The UK-based pop culture company has signed a global gift and collectables licence with Rebellion for 2000 AD, the home of Judge Dredd and Rogue Trooper....
BeanoAmazonKids500x500
 
Beano - the world’s longest running weekly comic - has partnered with Amazon Kids+ on a wealth of original content including an exclusive Beano Bite app....
TalkingTomAngryBirds500x500
 
The partnership unites the Talking Tom and Red characters for the first time in a special crossover event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.