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Brands set to tap into digital collectables sector

Brands can now produce limited edition, rare and exclusive items based on IP using new platform from Reality Gaming Group.

A new platform which enables brands to turn their IP into digital collectable items has been launched by Reality Gaming Group, opening up new revenue streams in a sector estimated to be worth $100 billion.

UK-based Reality Gaming Group’s Digital Asset Trading (DAT) Platform uses innovative blockchain technology to turn any IP into a rare and collectable digital asset that can be traded between fans using dedicated marketplaces.

For IP holders, the DAT Platform takes care of the heavy lifting required to break into the digital collectables market, encompassing the creation of the rare assets by ‘tokenising’ them on the blockchain; the provision of a dedicated online store where the collectables can be bought; a trading platform for fans to sell items peer-to-peer; and finally, even the creation of a game that the digital assets can be used with.

The digital collectables market can be leveraged for any physical or virtual asset that has value within its fan community, including games, merchandise, automotive, art, fashion, music, traditional collectibles and sports, and is a particularly powerful tool for creating secondary markets within existing brand ecosystems.

Large brands already reaping the benefits of collectable digital assets include F1, the NFL and Paramount.

Once a range of collectable digital assets has been created using the DAT Platform, brands and IP holders generate revenue both from the initial sale of each item and recurring revenue for every subsequent trade, forever. In addition, brands also gain valuable insights into customer needs and behaviours through digital asset trading activity.

Co-founded by video games industry veteran Tony Pearce and Danish entrepreneur Morten Rongaard, Reality Gaming Group is one of the few publishers to have successfully delivered a blockchain-based game.

The flagship title, mobile AR combat game Reality Clash, pushes the boundaries of what’s possible when AR, VR, geo-location and blockchain technology are combined in ways never seen before – with the DAT Platform having evolved out of the game’s three-year development process.

“We’re tremendously excited to offer our DAT Platform solution to entertainment, lifestyle and consumer brands, who are now able to leverage the power of the blockchain to generate revenues from the world of digital collectibles, with all barriers to entry removed,” said Tony. “Tokenising digital assets is now expanding outside of games to include art, real estate and even digital images of famous people. Everything has a digital value.”

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