Bulldog Licensing welcomes Totally Spies to its roster

Bulldog Licensing has been appointed by Banijay Kids & Family as the licensing agent for the crime-fighting franchise, Totally Spies!

Produced by Banijay Kids & Family label Zodiak Kids & Family France, Totally Spies! originally ran from 2001 for six seasons. It follows the adventures of three teenage girls from Beverly Hills, who live a double life as undercover agents fighting crime while trying to live normal lives as students.

A new series has been confirmed, launching from next year around the world with co-producers Gulli (France) and Discovery Kids Latam. It will also air across EMEA and the US with Warner Bros. Discovery.

The initial focus for Bulldog will be on the adult nostalgia market with some of the early categories being targeted including apparel (daywear and nightwear), fashion accessories, tech products, health and beauty and stationery.

“Totally Spies! remains a fan favourite – and that comes as no surprise,” commented Rob Corney, md at Bulldog Licensing. “Its humour, invention and themes of teenage girls working together to fight crime while trying to live normal lives were ahead of their time and still appeal now. After a great reaction at BLE we’re expecting to be discussing product with potential licensees very soon.”

Roubina Tchoboian, head of global licensing at Banijay Kids & Family, continued: “Totally Spies! is an iconic brand which has been generating significant interested from licensees, particularly with the return of the franchise from next year. With a broad demographic of consumers, from the core 6-9 year old audience for the new series, through to Gen Z and millennials eagerly anticipating its return, we are delighted to have Bulldog Licensing on board to supercharge the brand’s licensing programme.”

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