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Bulldog signs brace of new licensees for Care Bears

Bulldog Licensing has added a further two partners to the consumer products programme for heritage brand, Care Bears.

First up, Character World will be offering a range of bedding and soft furnishings, allowing fans to recreate their own Care-a-Lot clouds in their bedrooms.

Meanwhile, Eat Glitter and Shine has partnered with the property to design a collection of homewares. The range of FDA-approved kids and baby dinnerware will include melamine dishes, bowls, plates, and cups. The products will also be dishwasher safe and will bring the likes of Cheer Bear, Bedtime Bear and Love-a-Lot Bear to mealtimes.

First created in 1982, Care Bears is marking its 40th anniversary this year.

“For a property to still be partnering with new licensees for fresh, modern collections in its 40th year is incredible,” commented Sophie Yates, licensing executive at Bulldog Licensing. “Care Bears continue to spread relatable and important messages of kindness, care, and love, and as such, has a place in the hearts of so many.

“We are careful to select best-in-class licensees to really portray the core of the Care Bears, and we are certain that Character World and Eat Glitter and Shine will be fantastic new partners for Care Bears as it celebrates its milestone anniversary.”

Roubina Tchoboian, vp of international licensing at Cloudco Entertainment, continued: “Our 40th anniversary year continues to offer Care Bears’ fans – new, fun and exciting – collaborations with like-minded partners that share our core values. We look forward to seeing how our global audience will react to the Eat Glitter and Shine collections.”

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