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Business booms for Born Licensing

Ambitious agency marks year of growth with introduction of two new business areas.

Born Licensing is celebrating another year of growth, as well as introducing two new key business areas.

The company – which is best known for its licensing work in the advertising sector on campaigns including Skeletor and He-Man and Dirty Dancing for Moneysupermarket – will now also focus on consumer products and innovation.

Born Licensing is working with JoyPixels emojis to build the consumer products programme as master licensing agent, having originally represented the brand in the advertising space. A number of licensees are on board, with the deals supported by the ongoing emoji presence in advertising which has included work with Morrisons on World Book Day.

Meanwhile, the innovations area of the business focuses on opening up non-traditional licensing opportunities for the industry, with an example of this being StickerPop, a marketplace for people to buy digital stickers.

In addition to this, Born Licensing will also continue to build its advertising business, which has enjoyed significant growth in the last 12 months thanks to a range of new deals in the creative sector.

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