Busy Fabacus has enjoyed a busy summer, which included welcoming Jonathan Baker as its new evp licensing.
Jonathan (pictured) has previously held senior positions at NBCUniversal, DreamWorks and BBC Studios, as well as The Walt Disney Company.
Rovio has also appointed Fabacus to collaborate with all of its licensees producing CP around the world to create an authenticated digital catalogue of all products in the marketplace bearing the Angry Birds IP.
On top of this, to support UFC’s launch of new apparel partner, Venum, Fabacus launched a DTC retail activation which included an active rewards campaign. The campaign exceeded targets for engagement and conversion rates, with over 70% of participating customers registering to redeem rewards across 80 countries.