C4 Energy and Millions unveil ‘ultimate’ flavour collaboration

Millions has teamed with C4 Energy to launch two new flavours inspired by the sweet brand.

Brokered by Blonde Sheep Licensing, the new partnership looks to combine the ‘best of taste and performance’, with two of Millions’ bestselling flavours – Bubblegum and Strawberry – being infused into the energy drink.

“We are thrilled to partner with Millions to bring an entirely new level of flavour innovation to our loyal customers, as well as attracting new consumers to the C4 Energy brand who perhaps remember Millions from growing up,” commented Paul Coppin, marketing director, Europe at C4 Energy. “With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers active lifestyles, whether that be in or out of the gym.”

Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “The partnership with C4 Energy expands Millions presence in the nutritional supplements and energy category. We can’t wait to see how this collaboration inspires and energises individuals on their fitness goals.”

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