Agency to build Jaguar and Land Rover lifestyle brands globally.
CAA-GBG has secured a new long-term partnership with Jaguar Land Rover.
The agency will be responsible for lifestyle and consumer product development worldwide for Jaguar and Land Rover.
The partnership will enable both brands to expand their international reach and build brand awareness and loyalty through fashion, CPG, STEAM and experiential categories.
The programmes will focus on building the Jaguar and Land Rover lifestyle brand identities by targeting the brands’ respective consumer audiences with a retail-centric proposition.
“Jaguar and Land Rover are known all over the world for their unparalleled performance and design,” said Perry Wolfman, ceo of CAA-GBG. “Jaguar has embodied automotive luxury for 80 years with its award-winning saloons, sports cars and SUVs. Land Rover is synonymous with outdoor adventure and the urban lifestyle and its family of authentic 4x4s offer superior capability along with beautiful design.
“We very much look forward to leveraging our expertise and global resources to build on these brands’ respective heritages to help them grow their consumer audiences and businesses in exciting new ways.”
Joe Sinclair, director of branded goods and licensing at Jaguar Land Rover, added: “We are excited to be working with CAA-GBG to build our consumer product offering globally, the team have brought a high level of strategic thinking to the programme development, ensuring our brands’ DNA remain at the core of everything we do.”