This ad will be closed automatically in X seconds.

CAA-GBG partners with Mojang to build Minecraft

Agency will further grow popular gaming franchise in key global markets.

CAA-GBG and Mojang have agreed to a long-term partnership to further grow the Minecraft franchise in key global markets.

One of the bestselling video games of all time, CAA-GBG will look to further amplify the reach of the Minecraft brand through new product offerings and experiences.

Supporting Minecraft’s well-established licensing programme, the partnership will focus on closer management of territories where the programme is developed, growth opportunities in new territories and expansion of Minecraft’s reach beyond the core audience and categories.

“CAA-GBG is a leader in the agency industry and we are looking forward to partnering with them to help Minecraft increase its consumer product and retail presence worldwide, especially in important under-served markets where we see a significant number of active players,” explained Kayleen Walters, gm of licensing and partnerships for Minecraft. “Minecraft started as a video game ten years ago and has grown into a true entertainment property.

“By adding CAA-GBG to our family, we are excited to expand our consumer product offerings while leveraging their branding expertise and knowledge.”

Perry Wolfman, ceo of CAA-GBG, added: “We are honoured to partner with such a unique IP as Minecraft and will be working closely with Mojang to build a cohesive, strategic, retail-led programme that will see the IP firmly positioned for the next decade.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

To mark the launch, the Sidemen took over Iceland's Hackney store, rebranding the supermarket as 'SIDESLAND'....
Following a report by Sky News yesterday (17 June), that Wonder Group is preparing for insolvency, the company has commented to clarify its current position....
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally....
The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London's ExCeL....
Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season....
Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie in with the premiere of Despicable Me 4....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.