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Care Bears joins forces with MINISO in new collaboration

Retailer MINISO has revealed a new partnership with the Care Bears brand for a nostalgia filled product line.

Care Bears will now grace MINISO’s shelves in a variety of forms – from plush toys and accessories through to festive décor and blind boxes. MINISO infuses the theme of a ‘Pink Christmas’ into the product range, which launched this month.

The partnership marks a global deal with all MINISO stores launching the Care Bears collection this week, excluding China, which will launch in January before Chinese New Year. The extensive range includes plush toys, accessories, toiletries, bags, Christmas ornaments and more.

“We’re incredibly thrilled about this global partnership. The Care Bears have always stood for love and positivity, and we can’t wait to see how MINISO brings that magic to life through their products,” commented Charlotte Payne, international licensing director at Cloudco Entertainment.

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