This ad will be closed automatically in X seconds.

Care Bears welcomes Gemma as key partner

Working with CPLG, the licensee launched first greeting cards at Spring Fair last week.

With the 35th anniversary celebrations well underway, the classic Care Bears brand has welcomed a major new partner to its licensing programme, with Gemma International coming on board.

Gemma will be creating greeting cards, balloons and partyware.

The deal brings Care Bears full circle, as it was originally designed for greetings cards. Working with CPLG, Gemma International launched its first greeting cards at Spring Fair last week.

“I personally first came across Care Bears in 1982 when I was still involved in the toy trade and I remember how well received they were back then, and 35 years later, the brand continue to resonate with original fans and a whole new generation,” said Tim Rudd-Clarke, licensing director at Gemma International.

“Our team is very excited to be working with CPLG on Care Bears to create a fantastic range of products from cards to gift packaging and party ware, launching in 2017.”

Roubina Minassian, director of international licensing for American Greetings Entertainment, added: “We are excited to work with the excellent team at Gemma International to create products Care Bears fans can use in their celebrations throughout the year.

“Care Bears are about sharing, caring and expressing feelings, and the new line of partyware from Gemma will help us do just that.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.