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Care Bears welcomes Gemma as key partner

Working with CPLG, the licensee launched first greeting cards at Spring Fair last week.

With the 35th anniversary celebrations well underway, the classic Care Bears brand has welcomed a major new partner to its licensing programme, with Gemma International coming on board.

Gemma will be creating greeting cards, balloons and partyware.

The deal brings Care Bears full circle, as it was originally designed for greetings cards. Working with CPLG, Gemma International launched its first greeting cards at Spring Fair last week.

“I personally first came across Care Bears in 1982 when I was still involved in the toy trade and I remember how well received they were back then, and 35 years later, the brand continue to resonate with original fans and a whole new generation,” said Tim Rudd-Clarke, licensing director at Gemma International.

“Our team is very excited to be working with CPLG on Care Bears to create a fantastic range of products from cards to gift packaging and party ware, launching in 2017.”

Roubina Minassian, director of international licensing for American Greetings Entertainment, added: “We are excited to work with the excellent team at Gemma International to create products Care Bears fans can use in their celebrations throughout the year.

“Care Bears are about sharing, caring and expressing feelings, and the new line of partyware from Gemma will help us do just that.”

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