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Caroline Mickler adds Feisty Pets to portfolio

Surge Licensing appoints Caroline Mickler as sub-agent for brand in the UK.

Caroline Mickler has welcomed the Feisty Pets brand to its portfolio, having been appointed as the UK sub-agent by Surge Licensing.

The agency will initially be focusing on the apparel, accessories, bedding, gifting and back to school categories.

2018 saw the launch of a Feisty Pets toy line from master global toy licensee, Jazwares, with retail support from Smyths, Tesco, Asda and Sainsbury’s. In addition, Scholastic is launching a Feisty Pets publishing programme.

“2018 was a terrific launch year with Jazwares in the UK,” said Elan Freedman, vp at Surge Licensing. “In 2019, with every retailer leaning in to the toy programme and our book series launching, there’s no better time for Caroline to work her magic and scale the experience offering to our fans.”

Caroline added: “With the retail success of Jazwares’ Feisty Pets range and with Scholastic and Rubie’s Costumes already in place, the UK market is well set to capitalize further on the growing appetite for Feisty Pets products.”

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