This ad will be closed automatically in X seconds.

Caroline Mickler adds Feisty Pets to portfolio

Surge Licensing appoints Caroline Mickler as sub-agent for brand in the UK.

Caroline Mickler has welcomed the Feisty Pets brand to its portfolio, having been appointed as the UK sub-agent by Surge Licensing.

The agency will initially be focusing on the apparel, accessories, bedding, gifting and back to school categories.

2018 saw the launch of a Feisty Pets toy line from master global toy licensee, Jazwares, with retail support from Smyths, Tesco, Asda and Sainsbury’s. In addition, Scholastic is launching a Feisty Pets publishing programme.

“2018 was a terrific launch year with Jazwares in the UK,” said Elan Freedman, vp at Surge Licensing. “In 2019, with every retailer leaning in to the toy programme and our book series launching, there’s no better time for Caroline to work her magic and scale the experience offering to our fans.”

Caroline added: “With the retail success of Jazwares’ Feisty Pets range and with Scholastic and Rubie’s Costumes already in place, the UK market is well set to capitalize further on the growing appetite for Feisty Pets products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
KokomoNG500x500
 
The new collection features lotions, creams, body scrubs and soaps, all of which combine the artistry of the masterpiece Bathers by Paul Cezanne with luxurious skincare....
RichardRadfordnew500x500
 
Bioworld's Richard Radford on how 2025 offers significant opportunities and continued progress for the ambitious licensee....
OnlyNYBeastieBoys500x500
 
Secured in partnership with Bravado, the new collection centres around the classic To the 5 Boroughs album, which celebrated its 20th anniversary last June....
A2Vemoji500x500
 
Gift, party, stationery and arts and crafts licensee, A2V has secured a new deal with emoji for the UK and Eire, brokered by Big Picture Licensing....
LeslieLevine500x500
 
Licensing Works' Leslie Levine on building out DTR relationships, new publishing across all IP and a year of expansion....
Beanstalklogo500x500
 
Brand licensing agency, Beanstalk will be looking to enhance its investment in strategic growth initiatives following its acquisition....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.