Champion gets its groove on with MTV collaboration

Limited edition apparel collection celebrates the history of hip-hop.

The Champion athleticwear brand has partnered with MTV on a new limited edition capsule collection with celebrates the history of hip-hop.

The range includes men’s crewneck shirts, tanks and jackets, plus women’s bodycon dresses and onesies in bright colours and retro prints, reported WWD.

“In partnering with MTV, we wanted to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture,” commented David Robertson, director of global brand marketing at Champion. “We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

The two companies turned to New York-based rapper, Jadakiss, to help introduce the new collection.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

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