This ad will be closed automatically in X seconds.

Champion gets its groove on with MTV collaboration

Limited edition apparel collection celebrates the history of hip-hop.

The Champion athleticwear brand has partnered with MTV on a new limited edition capsule collection with celebrates the history of hip-hop.

The range includes men’s crewneck shirts, tanks and jackets, plus women’s bodycon dresses and onesies in bright colours and retro prints, reported WWD.

“In partnering with MTV, we wanted to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture,” commented David Robertson, director of global brand marketing at Champion. “We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

The two companies turned to New York-based rapper, Jadakiss, to help introduce the new collection.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LSBSummer2020500x500
 
The latest edition is packed full of news, comment, views and interviews across all sectors of the licensing business as it continues to navigate the 'now normal'....
MrBenn50500x500
 
The four original books by David McKee to be reissued to celebrate 50 years since character's debut on the BBC....
ACMRocNation500x500
 
Italian club's new initiative with entertainment company will include merchandising collaborations....
OllySmith500x500
 
Celebrity sommelier partners with Stölzle Lausitz to create Wine, Fizz & Beer glasses....
PuccaPB500x500
 
Planeta Junior secures deal with retailer for new t-shirt featuring character....
Gamingstat500x500
 
New research reveals the positive impact video games are having on the nation’s wellbeing....
Get the latest news sent to your inbox
Subscribe to our daily newsletter