This ad will be closed automatically in X seconds.

Champion gets its groove on with MTV collaboration

Limited edition apparel collection celebrates the history of hip-hop.

The Champion athleticwear brand has partnered with MTV on a new limited edition capsule collection with celebrates the history of hip-hop.

The range includes men’s crewneck shirts, tanks and jackets, plus women’s bodycon dresses and onesies in bright colours and retro prints, reported WWD.

“In partnering with MTV, we wanted to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture,” commented David Robertson, director of global brand marketing at Champion. “We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

The two companies turned to New York-based rapper, Jadakiss, to help introduce the new collection.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
UniqloGodzilla500x500
 
Retailer launches new tees for adults and children using retro poster art; movie breaks $300m in international markets....
V&Astationerynew500x500
 
Museum highlights Museums & Galleries, Papier, That Company Called If and WHSmith ranges....
Ashmoleanpen500x500
 
Start Licensing secures new deal for the Oxford-based museum with luxury pen maker....
NatPalMuseum500x500
 
Specialist in cultural IP licensing welcomes first global client in Asia, covering North America and Europe....
USPALife500x500
 
Sport-inspired brand is marking Earth Day with the global introduction of USPA Life....
H&MMaisie500x500
 
Fashion retailer partners with actress to lead a worldwide initiative towards a more sustainable future....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.