This ad will be closed automatically in X seconds.

Champion gets its groove on with MTV collaboration

Limited edition apparel collection celebrates the history of hip-hop.

The Champion athleticwear brand has partnered with MTV on a new limited edition capsule collection with celebrates the history of hip-hop.

The range includes men’s crewneck shirts, tanks and jackets, plus women’s bodycon dresses and onesies in bright colours and retro prints, reported WWD.

“In partnering with MTV, we wanted to create a dynamic collection that embraces the authenticity of our brands and our mutual respect and admiration for hip-hop culture,” commented David Robertson, director of global brand marketing at Champion. “We felt it made perfect sense for these two brands to partner on a nostalgic collection that highlights the intersection of fashion and music.”

The two companies turned to New York-based rapper, Jadakiss, to help introduce the new collection.

David added: “Both Champion and MTV defined a generation with key influences on street style, and we wanted to pay homage to that while continuing to influence a new generation of consumers.

“We designed the collection to pay tribute to both Champion and MTV with retro looks, bright colors and iconic prints. We hope this partnership brings joy to those inspired by the Nineties while bringing modern looks that introduce an essential piece of fashion and music history to today’s consumer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SidesIceland500x500
 
To mark the launch, the Sidemen took over Iceland's Hackney store, rebranding the supermarket as 'SIDESLAND'....
Wonderlogo500x500
 
Following a report by Sky News yesterday (17 June), that Wonder Group is preparing for insolvency, the company has commented to clarify its current position....
WilliamHunt500x500
 
Chris Evans-Pollard, founder of Three60 Brands, has been engaged by William Hunt to manage all brand licensing activity globally....
Formula1exhibition500x500
 
The Formula 1 Exhibition is set to give fans a thrill this summer as it opens its doors in the UK for the first time on 23 August, at London's ExCeL....
NewEraNewcastle500x500
 
Newcastle United has joined forces with New Era to create a new range of headwear for the 2024/2025 season....
MinionsCrocs500x500
 
Crocs is readying its latest licensed collaboration, unveiling a new Minions-themed design to tie in with the premiere of Despicable Me 4....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.