Online retailer marks launch of new clothing range for YouTube stars with week-long promotional activities.
Online retailer Character.com has launched a new range of clothing for YouTube stars, Calvin and Kaison.
The arrival of the CKN Toys collection is being marked with a week of promotional activities on Character.com’s website and social media. There will also be an exclusive unboxing from Calvin and Kaison on their YouTube channel.
The range – which has been developed by Aykroyds & Sons – includes pyjamas, t-shirts, hoodies and tops featuring the YouTubers.
“We are very excited to be the first to launch the officially licensed range of CKN Toys clothing in the UK,” said Carolina Osorio, ecommerce manager at Character.com. “We are always in the lookout for up and coming brands and we know how influential YouTube channels are becoming, so CKN Toys is such a fun and appealing addition to our range of characters.”
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