This ad will be closed automatically in X seconds.

Character World Brands and Moose Toys EMEA confirm home brands partnership

Character World Brands has secured a new partnership with Moose Toys EMEA, which will see it acquire four Moose home brands – Ready Bed, Go Glow, Pop ‘N’ Fun and Hello Home across EMEA.

Under the agreement, Character World Brands will be responsible for distribution and all future product development.

“We are delighted that Character World Brands can continue the third decade of these fantastic products and add to their strong EMEA offering,” commented Neil Shinner, ceo UK and EU at Moose Toys. “These incredibly successful brands underpinned the Worlds Apart UK and European business for many years, and we feel Character World Brands provides the greatest future potential for the development and expansion of these principal brands.”

As the transition is underway, both companies will work together through Nuremberg Toy Fair to ensure a seamless experience at retail for autumn 2024.

James Walker, ceo at Character World Brands, continued: “This partnership is the perfect addition to our business. We could not be prouder to continue the legacy that these brands represent for children and families across EMEA. This will allow us broader representation for our licensors while delivering a one-stop-shop home solution for retailers and consumers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.