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Character World builds on Minecraft partnership

Home textile licensee renews European deal for property for a further three years.

Home lifestyle licensee Character World is continuing to build on its partnership with Minecraft, renewing its European licence to design and produce a bedroom range for a further three years.

The company is producing Minecraft textiles for retailers in all countries across the European region and the UK.

The renewal comes as the business continues an ambitious international growth drive.

Minecraft has seen a surge in popularity for Character World – something which is expected to grow even further with the release of new games in 2020 across mobile and PC.

“I am absolutely delighted to be partnering with Microsoft, Mojang and CAA-GBG for a further three years,” said Tim Kilby, brand director at Character World. “Gaming continues to be a big category for Character World with Minecraft being a huge part of this, reaching evergreen status in the marketplace after ten fantastic years.

“Minecraft has continued to grow and we anticipate even greater sales next year from the brand as we roll out new products and more designs to more and more territories.”

Tim continued: “With Minecraft Earth and Minecraft Dungeons launching this year we believe this is just the start of the journey for Minecraft in our category. Our product ranges demonstrate our love for the franchise and our commitment to delivering new and exciting ideas.”

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