Character World builds on Minecraft partnership

Home textile licensee renews European deal for property for a further three years.

Home lifestyle licensee Character World is continuing to build on its partnership with Minecraft, renewing its European licence to design and produce a bedroom range for a further three years.

The company is producing Minecraft textiles for retailers in all countries across the European region and the UK.

The renewal comes as the business continues an ambitious international growth drive.

Minecraft has seen a surge in popularity for Character World – something which is expected to grow even further with the release of new games in 2020 across mobile and PC.

“I am absolutely delighted to be partnering with Microsoft, Mojang and CAA-GBG for a further three years,” said Tim Kilby, brand director at Character World. “Gaming continues to be a big category for Character World with Minecraft being a huge part of this, reaching evergreen status in the marketplace after ten fantastic years.

“Minecraft has continued to grow and we anticipate even greater sales next year from the brand as we roll out new products and more designs to more and more territories.”

Tim continued: “With Minecraft Earth and Minecraft Dungeons launching this year we believe this is just the start of the journey for Minecraft in our category. Our product ranges demonstrate our love for the franchise and our commitment to delivering new and exciting ideas.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HK50500x500
 
Sanrio is to host a range of programmes across the year in the US for fans of Hello Kitty, marking the character's 50th anniversary....
PaniniLivGolf500x500
 
Professional men's golf tour, LIV Golf has secured a multi-year partnership with Panini, which sees the company become the exclusive trading card partner for the league....
GibsonGarage500x500
 
Pitched as the 'ultimate' guitar experience and located near London's Oxford Street, it marks the first ever Gibson Garage Experience store overseas....
FendiChupaChups500x500
 
Designer brand Fendi unveiled a unique charm created in collaboration with Perfetti Van Melle and its Chupa Chups brand at Milan Fashion Week....
MDLat10500x500
 
Italian licensing agency Maurizio Distefano Licensing is marking the 10th anniversary of its foundation in 2024, and has further growth and innovation in its plans....
BLLAS24new500x500
 
There are now just two weeks left to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal due to close on Friday 8 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.