This ad will be closed automatically in X seconds.

Childrensalon picks up first licensed clothing line

Penguin Ventures partners with online retailer for Peter Rabbit and Flower Fairies.

Penguin Ventures has teamed with for a new range of Peter Rabbit and Flower Fairies clothing.

For Childrensalon – an online retailer specialising in children’s designer fashion – this is its first foray into the licensed world.

In keeping with the original artwork and in line with Childrensalon’s traditional aesthetic, the two collections pay homage to the iconic British illustrations from The Tale of Peter Rabbit and Flower Fairies books.

Featuring 100 pieces combined, the two collections include a wide range of styles from babygrows to pyjamas, and bathrobes to blankets, for babies and children aged between new-born to 12 years old.

“We are delighted to be working with Childrensalon on their first-ever licensed character clothing range,” said Jen Greenway, category manager softlines at Penguin Ventures. “Their ecommerce programme and subsequent global reach is truly impressive and they have taken great care over developing the range to an incredibly high standard. We can’t wait to see the response at retail.”

Michele Harriman-Smith, Childrensalon’s ceo, added: “Both Peter Rabbit and Flower Fairies have become synonymous with every childhood, always remaining quintessentially British, and we are incredibly excited about these wonderful brand collaborations.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.