Collaborations help boost Dr. Martens

Tie ups with brands including the Sex Pistols help boost profits by 70%.

Collaborations with brands such as Sex Pistols and The Who, plus designer Marc Jacobs, have helped to boost profits at Dr. Martens.

Profits grew by 70% in the year to the end of March, while online sales also increased by two-thirds to £72.7 million. Online now accounts for 16% of total revenues for the company.

Notably, the Sex Pistols collection has been nominated in the Best Licensed Adult Apparel Range at The Licensing Awards 2019, which is being held on Tuesday September 10.

As well as the collaborations, the company has also seen success with its new vegan range of boots, plus its tie-up with streetwear brand Lazy Oaf.

Increased margins on the products meant that underlying earnings rose by 70% year on year to £85 million.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

US food manufacturer The Fremont Company has appointed brand licensing boutique Golden Goose to develop its strategic licensing programme internationally for the Mississippi Barbecue brand....
The partnership was supported by Xbox’s European licensing agency Tinderbox, the specialist digital division of Beanstalk....
Titan Entertainment Group has welcomed Anthony Garnon to lead its Titan Merchandise team and Forbidden Planet direct to retail team....
WildBrain CPLG is attending Korea’s largest interior design and lifestyle exhibition, The Seoul Living Design Fair 2024, with a comprehensive range celebrating the 50th anniversary of the Beagle Scouts from the character brand....
Prism Licensing has been tasked with collaborating with local partners to further grow and expand the licensing programme for the property....
Heinz has partnered with Paramount to launch a new limited edition pasta sauce inspired by The Godfather....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.