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Concept One and Little K join Care Bears licensing roster

Bulldog Licensing – which manages the UK licensing for Care Bears on behalf of Cloudco Entertainment – has inked new agreements in accessories and apparel for the property.

Concept One Accessories is planning a line of Care Bears accessories including bags, purses, headwear, scarves and gloves. Aimed at both children and adults, the range will be launching in October.

In addition, Little K Clothing is producing a range of handmade Care Bears children’s apparel including dresses, leggings, jumpers, shorts and tops. The range will be exclusively available from the Little K website later this year.

Both lines will employ designs inspired by the Care Bears rainbow colours and characters, along with the brand’s messages of love, caring and friendship.

“The enduring appeal of Care Bears across generations is stronger than ever,” commented Charlotte Payne, director of international licensing at CloudCo Entertainment. “These partnerships with Concept One and Little K underscore the brand’s ability to attract wonderful partners in key categories. Care Bears’ message of love, empathy and caring for others remains timeless and resonates with consumers and licensees alike.”

Rob Corney, md at Bulldog Licensing, continued: “It’s going to be another busy year for the Care Bears brand as it continues to build on its success across many categories – with a lot more to come. It’s already one of the hottest brands in both pop culture for young adults and for the primary girls’ market and we’re delighted to welcome Concept One and Little K as licensing partners. These two companies both enjoy a strong reputation – one that will further enhance the UK licensing campaign for this iconic brand.”

Recent launches in the CP space for Care Bears include jigsaw puzzles from Gibsons Games, a range of collectable pin badges and keyrings from Louis Kennedy – which have so far raised over £250,000 for Young Lives vs Cancer – embodied badges from Pawprint Trading and candles from Flamingo Candles.

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