Coolabi has today (23 January) revealed a number of worldwide licensing partnerships for heritage brand, Giraffes Can’t Dance.
The bestselling picture book from author Giles Andreae and illustrator Guy Parker-Rees was first published in 1999. Focusing on a giraffe called Gerald who finds his own tune, it has been translated into 36 languages, selling over 10 million copies worldwide.
Rainbow Designs will be launching an exclusive collection of plush into the UK in AW23, distributing to the rest of the world outside the US/Canada through the year. The newest addition to the Rainbow Designs’ Bedtime Cuddles and Stories programme joins its family of heart-felt children’s storybook characters.
Meanwhile, MerryMakers has launched its Giraffes Can’t Dance plush range across the US and Canada.
Finally, tonies has launched its Giraffes Can’t Dance Tonie both online and in-store globally. Children are invited to dance along with Gerald as he two-steps and tangos his way to becoming the jungle’s best dancer as this bestselling classic is brought to life.
“Giraffes Can’t Dance is such an iconic book and holds such a special place in the hearts of families around the world,” commented Allison Watkins, director of consumer products and TV distribution at Coolabi Group. “I am delighted to be working with such wonderful partners to bring Gerald into homes across a range of products.”