This ad will be closed automatically in X seconds.

CPLG connects with Line Friends

Agency on board to represent Brown & Friends character brand across EMEA.

Line Friends has appointed CPLG as licensing agent across EMEA for its global character brand, Brown & Friends.

The brand – including characters such as Brown, Cony and Sally – was originally created for use as stickers for mobile messenger application LINE and its 200 million active worldwide users.

Since it was first showcased in 2011, it has gone on to collaborate with a number of big names including LAMY, Brompton and L’Occitane.

CPLG is now aiming to develop a licensing programme for Brown & Friends targeting tweens, teens and young adults, with a focus on fashion, accessories, gifting and stationery.

“We have been following LINE FRIENDS for a number of years and are thrilled to be working with the brand,” said Steve Manners, evp at CPLG. “Their iconic characters appeal to a wide audience, transcending language, age and culture, which gives us enormous opportunity to develop long-term licensing programmes.

“We are already seeing demand for these characters at retail and are excited to showcase them to the industry at Brand Licensing Europe next week.”

LINE FRIENDS also operates its own store network, with 113 stores globally in a total of 11 markets worldwide including Seoul, New York, Tokyo and Shanghai. It has also expanded its portfolio to feature a wide range of character products, animations and mobile games, along with cafés, hotels and theme parks around the world.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.