Dr Seuss Enterprises appoints agent to handle EMEA licensing for popular franchise.
CPLG has been appointed as the EMEA licensing agent for the Dr Seuss franchise.
Dr Seuss – author of some of the world’s best selling classic children’s books including The Cat in the Hat, Green Eggs and Ham and How the Grinch Stole Christmas – was the top licensed book brand for 2017, according to NPD.
CPLG will expand the Dr. Seuss licensing programme throughout EMEA – on behalf of licensor Dr. Seuss Enterprises – with a focus on apparel, gifting, stationery and toys, targeting adults who grew up reading the books and a new generation of children enjoying the books for the first time.
“Dr. Seuss is one of the greatest children’s authors of all time and we are delighted to be adding the property to our portfolio,” said Steve Manners, evp at CPLG. “His books and characters have introduced millions of children to the joys of reading through his unusual and quirky rhymes, and we have some fantastic plans to extend the brand even further through new product areas and markets.”
Susan Brandt, president of Dr. Seuss Enterprises, said: “CPLG’s expertise in developing classic brands that appeal to a wide demographic makes them the ideal agent to extend Dr. Seuss’ reach throughout EMEA.
“There are a number of exciting projects in development and we look forward to working with the CPLG team to help bring these to life.”
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