CPLG signs up Yale University brand

Agency to represent brand across Europe and Russia.

CPLG has been appointed by Yale University to represent the brand across Europe and Russia.

The agency will now look to develop a licensing programme targeting adults, teens and kids across apparel, accessories, bags and stationery.

Products will feature the Yale branding including its iconic logos and the university’s world-famous mascot, Handsome Dan the bulldog, tapping into the heritage and iconic appeal of the brand.

Universal Music Spain is on board as the first licensee and will produce a range of men’s apparel to launch in Zara stores worldwide from this month.

Steve Manners, evp at CPLG, said: “Yale University is an iconic brand with global appeal, which lends itself perfectly to the collegiate trend we’re seeing at fashion retailers.

“We are delighted that the first range of clothing will launch in Zara stores and we look forward to extending the range to the rest of the high street.”

Founded in 1701, Yale is the third oldest college in the US.

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