Creativity brand, Crayola has welcomed a number of new team members as it looks to further build its global licensing and location-based entertainment business.
Joining the Crayola Business Development, Global Licensing & Experiences team are Anna Roca (pictured left), formerly of 20th Century Fox and The Walt Disney Studios, and Jonathan Linn (pictured right), formerly with DreamWorks, The Walt Disney Studios and Universal.
Anna has come on board as head of global partnerships and promotions, and will be responsible for curating partnerships with brands. In addition, she will also be taking on the role of director of licensing for Mexico and Latin America to jump start the licensing business in Central and South America.
Meanwhile, Jonathan joined as global head of location-based entertainment earlier this year and is responsible for Crayola’s global expansion, growth and management in LBE.
“We are excited to welcome industry professionals Anna and Jonathan to the team,” commented Warren Schorr, svp business development, global licensing and experiences at Crayola. “Both have excelled across multiple global enterprises and built strategic alliances with major brands. They will propel our expansion and increase engagement as we continue to foster meaningful consumer relationships with the Crayola brand.”
In addition, also joining the team are Thomas Dimech as Crayola UK licensing manager, and Gabby Munoz as Crayola licensing project manager.