This ad will be closed automatically in X seconds.

Crimestoppers enters the licensing arena

Looking to team with companies to support its aim of reducing crime in homes and communities.

JELC is looking to build a licensing programme around Crimestoppers, the UK charity which gives people the chance to speak up and stop crime 100% anonymously.

The charity is looking to enhance its product partnerships and move from simple product support into a fully fledged licensing programme, using the full Crimestoppers branding with its logo and colours.

This is the first time the charity has engaged in such an initiative. It now plans to develop licensing partnerships with carefully selected suppliers of quality home security products and solutions that can support Crimestoppers’ aim of reducing crime in homes and communities.

86% of people in the UK have heard about the charity, with over 450,000 people contacting it in 2017/18. 20,000 reported crimes had positive outcomes, with 3,500 people arrested and charged.

“This is the first time Crimestoppers has launched a full brand licensing programme and we’re excited to be taking this to market,” explained Jane Evans, md of JELC. “It will be a real win/win for everyone involved. The licensee will gain the benefit of using a brand that consumers trust while knowing they are helping a valuable cause.

“Crimestoppers will gain as the programme helps spread the Crimestoppers message and raise vital funds for the valuable work it does. Consumers will gain as they will have access to a range of quality home security products to enhance their peace of mind, backed by a major name in crime prevention.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

The deadline for entries into The Licensing Awards 2024 has been extended to Thursday 6 June....
The changes see the introduction of the ‘Portal’ - a window into the world of Primark, which will be used across campaigns and the wider brand world; bringing everything Primark offers to life....
The initial focus is on apparel, fashion accessories, gifts, novelties, socks, jewellery, headwear and pet toys for the US market....
The agency will now spearhead the management and expansion of VW’s existing licensing programme, extending the brand into new categories and key consumer markets worldwide....
Rubber Road's Liam Taylor on a summer of big movies and sporting events, and a hopeful return of the 'feel good factor'....
Bravado and Pophouse will be marking 50 years of KISS this year, with a number of special releases and a look ahead to a new era of projects....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.